Digital content project coordinator
Supported the digital marketing team with social media marketing, content creation, analytics, and campaign execution across multiple platforms, and customer support.Helped with social media growth, engagement strategies, and building brand awareness through creative marketing efforts.
Company
S by Serena
Year
2022-2023
Sincerely, you
Sincerely,You.” Is a self-appreciation letter to the woman who desires to indulge in “Everyday Decadence” while balancing self-care with creating special moments with the people and the things she loves. This collection was created to increase brand awareness and boost customer engagement.
Serena's NYFW comment about "forgetting to look after herself" served as inspiration for this idea. This is a tribute to women caring for themselves, which is why the campaign's tagline is "Sincerely, You." A self-appreciation letter to the woman who desires to thrive in "Everyday Decadence," whether it is spending special moments with friends, making time in her schedule to unwind.
Objective
Increase brand awareness + promote new collection
My Role
Create the collection's name, ethos, creative direction, and copy.
Moodboard inspired by textures and season of design collection + collaborative conversation ecomm
Social media grid approach with an increase on video content, lifestyle photos, and incentive giveaways to drive engagement and sales
2.1%+ audience growth
I helped track posts, create timelines, and ensure content consistency across platforms. By incorporating trending sounds on Reels and TikTok, Serena’s interviews, and lifestyle content, we boosted engagement. I also supported copywriting and brand storytelling, emphasizing that each piece was thoughtfully designed for the customer. Through strategic use of video content, incentives, and customer reviews, we built a cohesive brand voice that tied together the campaign’s main message: each design is "Sincerely, you."
